How is ‘Black Panther’ outselling every previous superhero film in advance ticket sales?

The Black Panther is shaping up to be one of Marvel’s biggest hits at the box office.

Source: ‘Black Panther’ is outselling every previous superhero film in advance ticket sales – Feb. 2, 2018

The Marvel Model for success is very reminiscent of classic Hollywood, but “Black Panther” is Marvel’s first film directed by an African-American (Ryan Coogler) and one of the first major superhero films that has a predominantly African-American cast.